About Trifuno Sales
Trifuno Sales is a trusted food distributor and importer/exporter serving the grocery retail and foods service sector across North America.
What sets us apart is our ability to create real value for both retailers and manufacturers by helping them move faster and operate more efficiently.
We specialize in product sourcing, development, and supply chain optimization—helping manufacturers get listed with major North American retailers while saving time and reducing cost. Our team is hands-on, experienced, and committed to going above and beyond every step of the way.
At the heart of Trifuno is a set of values that guide how we work and how we lead. We call it SHINE—because it’s what we aim to do every day.
Our Mission
Delivering Excellence Since 2009
We connect food manufacturers with the right retail partners by aligning strategy, simplifying execution, and driving sustainable growth. Our mission is to bring high-quality products to market faster and more efficiently—while delivering real value to the end consumer.
Through trusted sales representation and hands-on account management, we build strong, profitable partnerships across North America's grocery and foodservice industry.
— Zlatko Trifunovski, President
Our Core Values SHINE:
S – Service
We prioritize exceptional service for both our manufacturing partners and retail customers.
H – Honesty
We lead with transparency, integrity, and truth in every interaction.
N – Nurture
We invest in the growth, well-being, and success of our team and our partnerships.
I - Innovation
We encourage fresh thinking and creative solutions.
E – Excellence
We hold ourselves to high standards and take pride in doing things the right way.
Meet our Leadership Team
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Zlatko Trifunovski
PRESIDENT & CO-FOUNDER
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Renata Trifunovski
DIRECTOR & CO-FOUNDER
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Sam Elkareh
VICE PRESIDENT OF OPERATIONS & SUPPLY CHAIN
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Tom Sfetkopoulos
VICE PRESIDENT OF SALES
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Rebeca Murillo
LOGISTICS COORDINATOR
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Milana Trifunovski
SALES AND MARKETING COORDINATOR
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Christopher Trifunovski
RETAIL & PRODUCT EXPERIENCE ANALYST
Our Story
Rooted in Family. Driven by Purpose.
Trifuno Sales Inc. was founded in 2009 with a simple but powerful mission: to build a company grounded in values, trust, and long-term partnerships. Launched during a time of economic uncertainty, the business began as a leap of faith—but quickly became something greater than imagined.
Our early momentum came when a major U.S. food manufacturer approached us to help expand into Canada. That first opportunity led to national retail listings and a growing demand for trusted support in navigating the Canadian marketplace. It became clear that we weren’t just building a brokerage—we were creating a bridge between manufacturers and retailers, grounded in relationships and results.
As the business evolved, we recognized the potential for parallel growth. This led to the creation of Trifuno Retail Solutions Inc., a separate but complementary company founded by Zoran Trifunovski and his wife, Violeta. They later launched Fino Fine Foods, a brand rooted in a shared love for food and quality. While both companies operate independently today, we remain connected by shared values and a spirit of collaboration.
You’ll often see the Fino Fine Foods brand appear in joint initiatives or co-branded promotions that reflect our continued partnership. What began as a family vision has grown into a trusted, national network of retail and manufacturing relationships across North America—and we’re just getting started.
Fueling Growth for Retailers and Manufacturers
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Retailers: We work with retailers looking to expand their product offerings with items that deliver on quality and meet consumer demand.
Manufacturers: We primarily work with manufacturers capable of fulfilling full truckload orders and who are ready to scale. If you're poised for growth, we’re here to help you reach new markets efficiently.
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For Retailers: We connect you with quality-driven manufacturers, managing the entire process from product introduction to logistics coordination, ensuring reliable sourcing and long-term support.
For Manufacturers: We represent your products to retailers, managing the sales and logistics process, so you can focus on production while we handle the rest.
Careers
At Trifuno Sales Inc., our success starts with our people. We believe in empowering talented individuals to thrive—both professionally and personally. Our high-impact, supportive culture is built for those who want to make a difference, take ownership, and grow with purpose.
We know that the best way to support our customers is by investing in our people. That’s why we’re building a culture where great work is recognized, and careers are built to last.
Come grow with us.
When you join our team, you’ll gain access to:
World-class mentorship and leadership
Continuous learning and growth opportunities
Comprehensive benefits that support your well-being
A values-driven company where your contributions truly matter
