About Trifuno Sales

Trifuno Sales is a trusted food distributor and importer/exporter serving the grocery retail and foods service sector across North America.

What sets us apart is our ability to create real value for both retailers and manufacturers by helping them move faster and operate more efficiently.

We specialize in product sourcing, development, and supply chain optimization—helping manufacturers get listed with major North American retailers while saving time and reducing cost. Our team is hands-on, experienced, and committed to going above and beyond every step of the way.

At the heart of Trifuno is a set of values that guide how we work and how we lead. We call it SHINE—because it’s what we aim to do every day.

Our Mission

Delivering Excellence Since 2009

We connect food manufacturers with the right retail partners by aligning strategy, simplifying execution, and driving sustainable growth. Our mission is to bring high-quality products to market faster and more efficiently—while delivering real value to the end consumer.

Through trusted sales representation and hands-on account management, we build strong, profitable partnerships across North America's grocery and foodservice industry.

— Zlatko Trifunovski, President

Our Core Values SHINE:

S – Service
We prioritize exceptional service for both our manufacturing partners and retail customers.

H – Honesty
We lead with transparency, integrity, and truth in every interaction.

N – Nurture
We invest in the growth, well-being, and success of our team and our partnerships.

I - Innovation
We encourage fresh thinking and creative solutions.

E – Excellence
We hold ourselves to high standards and take pride in doing things the right way.

Meet our Leadership Team

  • Zlatko Trifunovski

    PRESIDENT & FOUNDER

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  • Renata

    CUSTOMER SERVICE MANAGER

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  • Sam

    DESIGN DIRECTOR

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  • Milana Trifunovski

    SUSTAINABILITY DIRECTOR

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  • Mr. X

    SUSTAINABILITY DIRECTOR

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  • Mrs. Y

    SUSTAINABILITY DIRECTOR

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  • Mr. B

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  • Miss A

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Our Story

Rooted in Family. Driven by Purpose.

Trifuno Sales Inc. was founded in 2009 with a simple but powerful mission: to build a company grounded in values, trust, and long-term partnerships. Launched during a time of economic uncertainty, the business began as a leap of faith—but quickly became something greater than imagined.

Our early momentum came when a major U.S. food manufacturer approached us to help expand into Canada. That first opportunity led to national retail listings and a growing demand for trusted support in navigating the Canadian marketplace. It became clear that we weren’t just building a brokerage—we were creating a bridge between manufacturers and retailers, grounded in relationships and results.

As the business evolved, we recognized the potential for parallel growth. This led to the creation of Trifuno Retail Solutions Inc., a separate but complementary company founded by Zoran Trifunovski and his wife, Violeta. They later launched Fino Fine Foods, a brand rooted in a shared love for food and quality. While both companies operate independently today, we remain connected by shared values and a spirit of collaboration.

You’ll often see the Fino Fine Foods brand appear in joint initiatives or co-branded promotions that reflect our continued partnership. What began as a family vision has grown into a trusted, national network of retail and manufacturing relationships across North America—and we’re just getting started.

Canada’s curator of unique brands

    • Retailers: We work with retailers looking to expand their product offerings with items that deliver on quality and meet consumer demand.

    • Manufacturers: We primarily work with manufacturers capable of fulfilling full truckload orders and who are ready to scale. If you're poised for growth, we’re here to help you reach new markets efficiently.

    • For Retailers: We connect you with quality-driven manufacturers, managing the entire process from product introduction to logistics coordination, ensuring reliable sourcing and long-term support.

    • For Manufacturers: We represent your products to retailers, managing the sales and logistics process, so you can focus on production while we handle the rest.

Careers

The prosperity of our company is built on the efforts of our employees. We offer a high-impact, supportive culture enabling immensely talented people to be brilliant at what they do. You’ll have access to world-class leadership and learning experiences, comprehensive benefit packages and endless opportunities to grow your career. We know the best way to back our customers is to back our people.

Join our innovative family of industry leaders who never stop investing in the future.

View Current Openings

Careers

At Trifuno Sales Inc., our success starts with our people. We believe in empowering talented individuals to thrive—both professionally and personally. Our high-impact, supportive culture is built for those who want to make a difference, take ownership, and grow with purpose.

We know that the best way to support our customers is by investing in our people. That’s why we’re building a culture where great work is recognized, and careers are built to last.

Come grow with us.

When you join our team, you’ll gain access to:

  • World-class mentorship and leadership

  • Continuous learning and growth opportunities

  • Comprehensive benefits that support your well-being

  • A values-driven company where your contributions truly matter

Let’s work together

Still have questions?

Driving Results.

Delivering Value.